Though the 2 Superstars of Bollywood Shahrukh and Salman Khan prefer to stay as different as chalk & cheese from each other, but they certainly have an 'inner' connection.

Wondering how? Well the 2 stars recently became the brand ambassadors of respective innerwear company. While Dixcy Scott announced Style Bhai Salman Khan as its newest brand ambassador, then Shahrukh became the brand ambassador of Lux innerwear.

Earlier actor Sunny Deol used to endorse Lux innerwear, but now Shahrukh has been roped in to replace Sunny as the brand ambassador. And this is the first time ever Shahrukh will be seen endorsing an innerwear brand.

We all know how Shah Rukh Khan and Aamir Khan go out of their comfort zones when it comes to promoting their films. Now just recently, the third Khan of the famous Khan trio, Salman also emulated them and went on to promote his Wanted extensively. The result, a super hit. Interestingly, the latest we hear is that Sunny Deol who has always stayed away from lime light has realized the importance of promotions and has promised his producer Subhash Ghai that he will make time for the promotion of Mukta Arts Right Ya Wrong.

Our sources reveal, “Sunny Deol called up Subhash Ghai after watching the rushes of the film recently and promised full co-operation during the release of the film. Well it won’t be surprising if Sunny Deol will be seen bonding with Salman Khan on his reality show Dus Ka Dum, real soon. Salman and Sunny Deol have been friends for a long time. Not only that Salman has been a great fan of Sunny’s father Dharmendra, and respects him a lot too.”