Bollywood never had it so good. Gone are the days when the hunky-dory models and good looking 'models' were a salable hot property in the glitzy world of advertising and commercials. The current trend has seen these professional models being replaced by either cricketers or films stars.

If sources are to be believed, then, the news is that superstar Salman Khan has been chosen as the brand ambassador for Ching's Secret noodles, for an undisclosed but astronomical sum of money. While Salman Khan will be busy promoting the said brand, readers may recall ('the irony', for obvious reasons) that it was Shahrukh Khan, who was promoting pasta of yet another leading brand Sunfeast.

Now, it is to be seen if Salman manages to rub his magic on the sales registers of the said brand.