We wonder whose brain-child it was? However some smart Alec marketing kind wanted Salman Khan the Veer to come and endorse vada pav.

What eating the common man’s food has to do with bravery we couldn’t figure. Since Salman wasn’t informed in time about the event, he didn’t show up. And, now these food giants who couldn't handle the media chaos that ensued want to disassociate with Veer. They’re brave aren’t they?