Olympic bronze medal winner Vijender Singh, who recently added one more feather to his cap by winning bronze medal at the World Boxing Championship in Milan, is now all set to rock the small screen by hosting an Indian version of the action sport reality television show
'The Contender'. The show is inspired by American version 'The Contenders'.

'The Contender' will be telecast weekly on a television channel soon. According to Vijender, boxing is popular worldwide. But the scene is different in India because Cricket has been the lifeline of Indian sports. He wants to promote boxing in India through the show and take it to another level by providing a platform to the deserving candidates. The show is served as a vehicle for boxers to enter the international competitions.

Talking to the media about the show, Vijender Singh said, "I will guide and counsel the participants. I hope to bring in my international experience to use for the eager contenders." He added, "Boxing, as a sport, is very popular across the world, but the situation is not the same in India. Cricket has always been the lifeline here."

The American version of the show 'The Contenders' has been produced by Mark Burnett Productions. Now. Bulldog Media & Entertainment and Percept Picture Company will co-produce the action sport reality TV show franchise 'The Contender' in India.

Addressing the media, Akash Sharma, vice chairman and managing director of Bulldog Entertainment, said, "At Bulldog, it has been our constant endeavor to bring the highest quality formats of international programs to India. This is our first initiative in co-production and re-associating with Mark Burnett again this time for The Contender merely affirms our conviction to provide the Indian audience with only those shows, which will make them anticipate more fun, action, healthy competition and drama in each episode."

"It is a reality show that follows a group of boxers competing in a single elimination style competition. It will provide viewers insight into aspects like the hopes, triumphs and defeats of the contestants," Sharma added.

However, Vijender Singh came into the limelight after winning a bronze medal at the Bejing Olympics a year ago. Recently, he has again proved his guts by winning another bronze medal at the World Boxing Championship in Milan. He has come a long way in building his public image.

Earlier, Vijender Singh has appeared on Salman Khan's hit show '10 Ka Dum'. He was accompanied by fellow Haryanvi chick and Bollywood bombshell Mallika Sherawat. He has also danced with another Bollywood babe Bipasha Basu on the show Nach Baliye 4. He said, "I had many offers to participate in reality shows
. But this one excited me, after all it was a boxing-based show, I couldn't reject it."