Shakespeare asks, What's in a name? Plenty if it's Radhe, because that is one name that fans have come to associate the rough tough, action hero Salman Khan with.

For one reason or the other, two names have stuck with Salman, and have time and again proved lucky for him. The first is of course Prem, his name in Sooraj Barjatya's MAINE PYAAR KIYA. The name Prem represented the soft, lover boy side of Salman Khan. Then came TERE NAAM (2003) and the name Prem gave way to Radhe. His characteristic middle parting hairstyle too came to be known as the Radhe hairstyle and fans can still be seen carrying it, such was and is the craze. Radhe came to be associated with the action hero image of Salman Khan.

Before TERE NAAM Salman had delivered a series of flops like David Dhawan's YEH HAI JALWA, TUMKO NA BHOOL PAAYENGE, KAHIN PYAAR NA HO JAYE and CHAL MERE BHAI etc. His detractors had written him off and he was facing some torrid times personally too. But with TERE NAAM, Salman made a resounding comeback and things changed and soon enough he delivered another action success in the form of GARV.

This time around Salman was facing the same scenario (barring PARTNER) due to the failure of films like BAABUL, SALAAM-E-ISHQ, GOD TUSSI GREAT HO and YUVVRAAJ and then came WANTED, and the name Radhe has once again struck a chord with the masses, who are turning out in hordes for their favourite hero. And the last action hero, Salman Khan, is back to business, bashing up the goons and whipping up the emotions of his fans who love their Radhe.

Let's see if any other filmmaker tries to capitalize on the success of WANTED!